Distribution & Marketing

Disturbution & Marketing

Inception

The movie inception is a blockbuster movie made in 2010. This film is based around thieves who steal corporates secrets using dream-sharing technology. The primary target audience that I would say is primarily aimed at young men between the ages of 16-35. However this may appeal to both male and female because of the storyline so I would say that the secondary target audience is females aged 16-35.

Inception made at the box office $292,576,195, which shows it was very successful. The importance that a trailer is to a movie is extremely because the creator needs to make the trailer spectacular and exciting so that people will want to go and spend their money. This impacts the whole movie because it’s the first thing that the audience will see of the movie. The social interaction between the audience may make people say to their friends that either the film was good or was a bad film but this might still make people want to go see it for their own eyes.

Social media makes a huge impact on how films are seen since many people worldwide use social media (Facebook, Twitter, Snapchat). For example on Twitter people worldwide may tweet about the film and spread the word about the film which may make people to listen to what people have to say about the film either giving positive and/or negative feedback as its free and easy to use.

The poster of the film is also another thing that people will see posters may be seen on buses, in tube stations, billboards. This would need to catch people’s attention which on the inception poster its got very dark and dull colours however the only thing that really stands out is the name of the movie which is in the colour red and in bold letters. In the poster we are also able to see that there is an upside down street above the characters which could cause confusion to the audience as to why there could be an upside down street that may make people want to go to the cinema to watch the movie to find out why they have done that. Also the cast may make people want to go the cinema and watch this film for example Leonardo Dicaprio stars in this film which might also make people want to go and watch this movie if they like his acting or personally just like him as a person.  There is also a really short sentence ‘The dream is real.’ That alone may make people want to go and watch the film since they know its about dreams and how dreams can be real since which relates to nearly everyone since everybody has dreams at some point in their lives.

Merchandise is very important and is beneficial as it makes so much money, this is aimed at fans and can buy at anytime they want since they can be bought online for example Ebay, Cafe Press etc. The types of merchandise that fans can buy is suitcases, keychains, pens, t-shirts etc. This is to get people excited and to get people interested in the latest movie they sometimes sell merchandise in the cinema so when people come out of the screening room they are still in that mind set of watching the movie and then would go and buy the merchandise from the cinema where they are selling them. 

Interviews may give give exclusive news and clips from the movie when the movie hasn't been released yet and this would interest the fans if they are excited for the film and their anticipation gets the better of them however they could also just like the celebrity starring in the film and just wanted to listen but this then gives people the information on the film which is kind of giving it publicity to spread the word on chat shows for example 'The Ellen Show' 'Graham Norton Show' etc. 

The link for an interview with Christopher Nolan the maker of inception 

http://www.telegraph.co.uk/culture/film/filmmakersonfilm/7894376/Christopher-Nolan-interview-for-Inception.html

The most effective ways of Distribution and Marketing are trailers and posters but this is only in my opinion it may be different for other people but trailers and posters are more effective for me trailers are effective because it's the first things that people see of the movie so it would make a bigger impact on the audience and thats what makes them want to go and watch the movie. Also Posters are also effective especially where they are located they need to be shown otherwise people wont see them and there would be no point in making them, so they need to be put places where they will be seen 24/7 for example on streets, on billboards etc.