The auteur theory was coined by Andre Bazin in France in the 1940's. Before auteurs the cinema may have been very unexpected as the audience wasn't aware of what to expect of what sort of film there movie may include.
Once Auteurs came around they must have brought a lot of money in to the cinemas as people knew what to expect when they were going to watch that film. For example if people love an auteur that uses a variety of different explosions then most people would go out and watch that movie with explosions. and then this would make it clear to the audience that, that specific auteur uses explosions, this would make cinemas more popular.
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An auteur is a director who uses specific things in their films that lets the audience know that it was created by a specific auteur that uses that. But as Francis Truffaut likes to say "There are not good or bad films just good or bad directors". This quote shows that he believes that at the end of the day its down to the director.
I believe that directors need to have clear and open minds to new things such as genre, actors etc. Because what makes a good movie is getting the right actors to play their part and do it well. Also having different types of genres would be like coming out of your comfort zone and this would allow you to try new things so this wouldn't bore any of the audience because it would be new things.
An early auteur is Alfred Hitchcock and some of his techniques are is that Hitchcock used to have a unique style when it came to making movies which was that he used techniques that he wanted people to recognize to the audience as his own, he also made cameo appearances so people knew that this was his movie. He did this in his films like Lifeboat, The mountain eagle, to catch a thief etc fans made it a sport to spot his cameo appearances.
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